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The increase in demand for green tea and development potential of green tea industry

• Demand for green tea continues to grow as interest in the leisure culture related to well-being, such as growing demand for health and pharmacy foods and eco-friendliness, has increased
• In addition, the green tea industry can be converged with various industries as it is widely applied to life products, food materials industry, medical industry, and life science industry, highly evaluated of its potential development in future.
• With the recent expansion of the five-day workweek system and the increase in demand for leisure activities, family-centered experiential tourism has become more important, leading to increased public interest in the 5 provinces(都) 2 villages(村).

Increase in accessibility due to the expansion of the wide-area transportation network

• Hadong-gun is located in Yeongnam's traffic nodal zone and thus has easy access to other cities, excellent for inter-regional connectivity.
• The accessibility with the capital area has greatly improved with the opening of KTX and Inter-Highway between the Daejeon-Jinju. If Gyeongjeon Line becomes double-tracked, the accessibility of Hadong-gun is expected to increase even further.

Improvement of the public awareness of 'Hadong' brand

• Hadon-gun, often seen in the background of drama as good scenery, is also expanding its public awareness through various events such as cherry blossom festival and wild tea culture festival.
• Utilizing ‘Hadong Green Tea’ brand, formed by increased public awareness of Hadong and geographical indication system, will further expand the potential of local green tea industry.

Hadong-gun’s strong commitment to fostering the industry

• The Hadong Green Tea Industry was selected as the regional supporting industry of the first five-year national balanced development plan, establishing the basis for development.
• Hadong Green Tea Industry has been designated as a strategic and specialized field with regional strengths of Gyeongsangnam-do Regional Innovation Development Plan and actively promoted for the development of underdeveloped areas in Gyeongsangnam-do.
• In order to nurture the green tea industry, Hadong-gun established the green tea industrial circles (January 1, 2003), the first responsible department for single item in Korea. In July 2005, the Green Tea Cluster Planning Committee, elevated to department unit, was set up to promote the green tea industry, actively responding to changes regarding tea industry and stimulating the local economy.